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Modus Branding
Brand Positioning Platform
Brand Architecture
Naming and Nomenclature
Messaging and Copywriting
Research and Measurement
Employee Brand Education





Rob Osler
Principal
Modus Branding
 Modus Branding was formed to deliver actionable brand strategies to mid-size companies and start ups who believe the right branding has the power to create business and enhance earnings.

Modus Branding delivers strategies based on the same best practices employed by the largest firms in New York and San Francisco, but does so through a tailored and flexible process. The result is an accessible and immediately actionable brand strategy that will enhance the value of any brand, regardless of the organization’s size.

Modus Branding is led by Rob Osler, a brand expert with over 20 years experience in developing strategically-based communications for both national and international market leaders.


modus branding leadership
Modus Branding is led by Rob Osler, a brand expert with over 20 years experience in developing strategically-based communications for both national and international market leaders. He has held the following positions:
  • Director of Brand Strategy, Microsoft Corporation (current)
  • Senior Director of Brand Strategy, Wongdoody
  • Director of Global Brand Strategy, Intermec Corporation
  • Executive Director of Brand Development, Western Wireless Corporation
  • Client Managing Director, Landor Associates
  • Vice President of Brand Strategy, Fitch
  • Brand Strategist & Director of Naming, Girvin
  • Senior Copywriter, EvansGroup (now Publicis West)
  • Copywriter, Leo Burnett
His articles have appeared in the following publications:
  • Journal of Brand Management
  • BrandWeek
  • Marketing Management
  • Strategic Investor Relations
  • Journal of Marketing Intelligence and Planning
  • Brand Marketing
Speaking engagements have included:
  • University of Notre Dame, Mendoza College of Business, Brand Strategy Course (2009, 2010)
  • University of Washington, Foster School of Business, Brand Strategy Course (2007 - 2010)
  • The Brand Forum (Landor in partnership with the UW School of Business Executive Education Program)
  • American Marketing Association, Puget Sound and San Francisco Chapters
  • National Investor Relations Institute, Annual Meeting
  • Public Relations Society of America, Puget Sound Chapter
  • Association of Professional Design Firms, National Meeting
  • "What's in a Name" seminar (in association with Lane Powell, LLC.).
Rob received his MBA with a concentration in Marketing from the University of
Washington, Foster School of Business.






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