Seattle brand strategy and naming agency/consultant

Defining the key point of relevant differentiation for the brand.

Sierra Wireless
Airbiquity
Fashion Island
SonoSite
Expedia
Avenue A
IDX Corporation
Intermec Corporation
Microsoft Office:mac
Microsoft Xbox 360
Cellular One
City of Federal Way
Senior Care Action Network of California
MSN Premium

Question, methodology, vendor, and key findings determination.

Fashion Island consumer intercepts
SonoSite physician interviews
Expedia research analysis and insights
Sierra Wireless B2B executive interviews
Baxter Corporation B2B diad study
Intermec Corporation global brand benchmark study
IDX qualitative customer and employee interviews
City of Federal Way employee and citizen interviews
Senior Care Action Network of California subscriber focus groups
Cellular One national brand benchmark study
Zak Designs qualitative customer and employee interviews
Vartec Corporation qualitative employee interviews
Microsoft Hardware qualitative employee interviews
Xbox 360 global quantitative research review and synthesis
Office:mac global qualitative research review and synthesis
Athena medical qualitative consumer focus groups
Eastman Chemical Company qualitative employee interviews
Nissan Motor Company qualitative employee interviews, N.A. and Japan
MSN qualitative employee group sessions, N.A. and U.K.

Organizing all branded offerings in the portfolio.

Sierra Wireless
Red Lion Hotels
Baxter Corporation
SonoSite
DaVita
IDX Corporation
XBOX 360
Eastman Chemical Company
Intermec Corporation
Western Wireless Corporation
Senior Care Action Network of California

Strategy, creative, language evaluation, and legal facilitation.

Market Leader corporate name
Quillion division name for Wongdoody
Unison technology name for Bill & Melinda Gates Foundation
InSpa corporate and brand name
Ringling Bros.' Kaleidoscape brand name
XO Communications corporate name
Office:mac brand name
Intermec Intellibeam sub-brand name
IDX Corporation Carecast, Imagecast, Groupcast, Flowcast sub-brand names
Senior Care Action Network of California Porchlight brand name
Talus corporate name
JeldWen Vartek brand name
Cellular One's "One Better ..." product suite


	About Modus Services Experience Articles Blog Contact


CONSUMER Electronics Entertainment Healthcare Services Software & Technology Telecom BUSINESS-TO-BUSINESS Technology Financial Services Government/Civil Healthcare Professional Services Software & Technology	Modus Branding has experience working with both global organizations and start ups. We believe that while the scale of a strategy engagement will vary according to an organization's size and brand portfolio breadth, the scope of an engagement should remain relatively constant - accounting for the fundamental components of a sound strategic process. Clients listed below represent the core brand strategy engagement experience that led to the formation of Modus Branding. Defining the key point of relevant differentiation for the brand. Sierra Wireless Airbiquity Fashion Island SonoSite Expedia Avenue A IDX Corporation Intermec Corporation Microsoft Office:mac Microsoft Xbox 360 Cellular One City of Federal Way Senior Care Action Network of California MSN Premium Question, methodology, vendor, and key findings determination. Fashion Island consumer intercepts SonoSite physician interviews Expedia research analysis and insights Sierra Wireless B2B executive interviews Baxter Corporation B2B diad study Intermec Corporation global brand benchmark study IDX qualitative customer and employee interviews City of Federal Way employee and citizen interviews Senior Care Action Network of California subscriber focus groups Cellular One national brand benchmark study Zak Designs qualitative customer and employee interviews Vartec Corporation qualitative employee interviews Microsoft Hardware qualitative employee interviews Xbox 360 global quantitative research review and synthesis Office:mac global qualitative research review and synthesis Athena medical qualitative consumer focus groups Eastman Chemical Company qualitative employee interviews Nissan Motor Company qualitative employee interviews, N.A. and Japan MSN qualitative employee group sessions, N.A. and U.K. Organizing all branded offerings in the portfolio. Sierra Wireless Red Lion Hotels Baxter Corporation SonoSite DaVita IDX Corporation XBOX 360 Eastman Chemical Company Intermec Corporation Western Wireless Corporation Senior Care Action Network of California Strategy, creative, language evaluation, and legal facilitation. Market Leader corporate name Quillion division name for Wongdoody Unison technology name for Bill & Melinda Gates Foundation InSpa corporate and brand name Ringling Bros.' Kaleidoscape brand name XO Communications corporate name Office:mac brand name Intermec Intellibeam sub-brand name IDX Corporation Carecast, Imagecast, Groupcast, Flowcast sub-brand names Senior Care Action Network of California Porchlight brand name Talus corporate name JeldWen Vartek brand name Cellular One's "One Better ..." product suite
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